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A Marketer’s Paradox
Ever have a good idea …. a great idea ……. no one in your line of business has it. Your idea will allow your company to stand out. If it is successful your product or service will soon rocket to the top...
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I went into a pharmacy the other day to buy some allergy medication. The form for $4.00 off of the Claritin brand was still not working (see my last post) so I ended up buying the generic. The product...
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Don’t build an El Camino
Remember the El Camino. The 60’s – 70’s era automobile that looked like a small pickup truck. Turned out it was too small to haul many things around and many said the engine was too small to haul...
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Explode Your Box!!
There has been a lot written and said recently about thinking outside the box, thinking outside the lines, and expanding your horizons. Steve Coats and Tim Heuer wrote a very good book titled “There...
View ArticleBelieve what they do, not what they say. Is Eli Lilly really committed to...
I had lunch with Bernard Munoz recently. Bernard has worked at Eli Lilly for over 29 years. Over his career he helped run Lilly affiliates in Portugal, Austria and France while with the Elanco Animal...
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Look at it from a different perspective
3000 riders, 20 miles, starting at 11:00 PM! I did something last night I had never done before. My wife and I participated in the NITE Ride, a 20 mile ride through Indianapolis that began at 11:00...
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The world changed
RCA Victor - His Master's Voice I had lunch with a friend from my “Spinning” class recently. He had worked as an engineer for RCA Records in the late 60’s / early 70’s. RCA paid for him to go to law...
View ArticleIs Eli Lilly really committed to innovation? Part 2
In April I wrote a blog titled “Believe what they do, not what they say. Is Eli Lilly really committed to innovation?” where I discussed how Bernard Munoz a well known author and speaker and...
View ArticleYou cannot script innovation
In April 2010 I wrote a post titled “Believe what they do, not what they say. Is Eli Lilly really committed to innovation?” I had met Bernard Munoz, then an executive at Lilly and had spent a couple...
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The housing market is about to explode – ask an expert
Realtors are adding QR codes to their signs When you want to find out information everyone knows to ask an expert. We also know that lots of people say they are experts. Just watch CNN or CNBC for a...
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